Today’s social media-dependent society means companies operate in “glass boxes,” as Steven Bartlett often puts it in his memoirs for his CEO podcast series. Consumers and employees alike expect transparency and judgment based on what they see and feel.
What does it mean to drive with intention?
Purpose here refers to the company’s reason for existence other than to benefit shareholders and owners. As Simon Sinek put it in his TED talk, it’s “why” you do what you do.
Why travel with intention?
When you know your purpose as a leader and what you have to offer, that becomes your guiding light, the north star. Purpose-driven companies are 30% more likely to innovate and 40% more likely to retain than their competitors, according to Deloitte research, so when values and purpose are combined, it has a positive impact on company culture and performance.
Purposefulness is meaningful. Purpose-driven organizations are more transparent, motivated and gratifying by building strong employer brands and compelling value propositions. This helps improve employee engagement, retention and overall satisfaction. Externally, having goals increases customer loyalty and word-of-mouth recommendations, giving you a competitive advantage.
What’s the problem?
Stay focused
This text was originally written by MAD-HR Ltd. Copyright © 2023 MAD-HR Ltd. All rights reserved: https://www.mad-hr.co.uk/blog/leadership-and-purpose-purpose-driven-business-leaders
This is not for the faint of heart. Today’s workforce cares about how their organization treats its employees, customers, communities and environment, so they are prepared to make decisions with consistency and purpose in mind. must be During the pandemic, we’ve seen people boycott brands that don’t live up to expectations.
What are the challenges?
This text was originally written by MAD-HR Ltd. Copyright © 2023 MAD-HR Ltd. All rights reserved: https://www.mad-hr.co.uk/blog/leadership-and-purpose-purpose-driven-business-leaders
It can be difficult. Being a leader is a lonely place, and many leaders are surrounded by people who say, “Yes, I need my people to tell me when I deviate from my goals.” is not.
Important tips for driving with purpose
make a plan Leadership with purpose requires planning activities to support them and create experiences.
